We’re talking today about marketing your rental property. Craigslist is the biggest resource in the San Diego rental market. A majority of tenants seek out Craigslist to find rental properties, and even if they go to other places, Craigslist is always a consideration. We also use Trulia.com, Hotpads.com and Zillow.com. Those help too, especially since you want to go for maximum exposure. You don’t care where the right tenant comes from; you just want to get your property out there.
Placing a For Rent sign in the front yard is also helpful. A lot of times we find that neighbors might know someone who’s looking to move. People will drive by and see the sign up, and if they know their friends are looking for a place, they can bring in potential tenants for your property.
There are many different ways to market your property, but the Internet is the best resource now. Many years ago, newspaper advertisements were used. We don’t do that now because the Internet is more effective.
Be prepared for an immediate response. You must be ready to answer the phone, take the calls, set up showings and then be there to show your prospects your property. People have instant information now and if you’re not available, they’ll move onto something else. There is no sense in marketing the property aggressively if you can’t respond quickly and take advantage of your opportunities. At American Heritage, we are available Monday through Saturday to show properties and market them to tenants. This has been an effective strategy and it keeps our vacancy rate low. This all starts with marketing. When you market effectively, you bring in a lot of tenants.
If you have any questions about marketing, please contact us at American Heritage Properties, and we’d be glad to tell you more.